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Making Sense of the Big Shopper Shift
Helping consumer goods and retail brands find the clarity to grow in ’21

Clear recently published ‘From Chaos to Clarity’, a new whitepaper giving marketers new growth tools to help navigate the chaotic world in which we’re operating.

In this session, we’ll focus on Consumer Goods to understand the forces of change which are creating chaos – with a particular focus on the dramatic change in Shopper Behavior we’ve seen in the last 12 months.

We’ll be joined by some outstanding panellists who will help us to examine how shaping forces have fundamentally shifted retail priorities as a result of the pandemic – and which forces leaders should be looking at to drive future growth.

We’ll also chat through how new consumer needs are spurring the demand for rapid innovation and new product development as we see categories get disrupted and reshaped in a matter of months and finally, we’ll underline the importance of how to actually create and execute an adaptive strategy inside the organization.


Maria Ellis – Vice President, Marketing and Innovation at McCain Foods

Sue McVie - Managing Director at Oakhouse Foods, Director DTC & Accelerator Businesses at Kerry Foods

Waseem Haq - Board Advisor to tech start-ups and Head of Digital at Morrisons

Rhonda Hiatt - Chief Strategy Officer at Clear M&C Saatchi

Hosted by Geraint Jones, Global Marketing Director at Clear M&C Saatchi and Emma Calder, Senior Consultant at tml Partners

Mar 3, 2021 04:00 PM in London

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